Interconnectivity: Connecting students to students also interested in advertising and to their future careers through professional networking.
Creativity: Providing resources to develop skills in copywriting, design, account managing and full-on creativity.
Education: Exposing students to marketing, advertising and design concepts and applying learned knowledge to tangible deliverables.
Growth: Pursuing personal, professional and creative growth through professional skill-building.
Diversity and Inclusion: Pursuing creative content marketing and including various ideas and opinions.