What’s in a name?
By: Mahrukh Karimi What’s in a name? That which we call a coke by any other name would taste as sweet…or would it? In my analysis of its name and brand identity, I will discuss Coca Cola’s use of literal
By: Mahrukh Karimi What’s in a name? That which we call a coke by any other name would taste as sweet…or would it? In my analysis of its name and brand identity, I will discuss Coca Cola’s use of literal