A person’s aesthetic is so important to who they are. It reflects their personality and their interests and acts as their own brand.
Elle Woods (Reese Witherspoon) is known for her exorbitantly pink wardrobe, while Wednesday Addams is infamous for her dark, gothic nature, but each of these characters’ aesthetics associates them with certain personality traits. Elle is bubbly and unapologetic and Wednesday is rather cynical and sadistic, bringing their fictional characters to life.
The same applies to us as well. Our aesthetic can be indicative of the kind of people we are and how we present ourselves.
The only question is, how do you build your personal aesthetic?
1. Build Your Capsule Wardrobe
It is best to begin by building your capsule wardrobe – a combination of your best and most worn pieces – which will help create a base for your outfits.
A capsule wardrobe usually contains 10-20 pieces of clothing and includes pieces that can easily be layered and accessorized. The pieces in your capsule wardrobe will be ones that you wear for years.
One thing to keep in mind is a color palette. While you should always have some neutrals, make sure you have colors that suit your style, whether that be bright, muted or anything in between.
2. Find Your Inspiration
Have you ever tried to write an essay without a central theme? It can be pretty difficult. Building a personal aesthetic with no theme or inspiration can be just as difficult.
Without any inspiration, you could be cycling through clothes and end up wasting a lot of money buying pieces that you rarely wear.
While it is great to experiment, it’s crucial to be tactful with your experimentation. Use Pinterest boards and magazines to get inspiration. Almost every celebrity in the media has a distinct aesthetic. Try scoping out the style you like the best and find pieces that meet your needs.
3. Experiment
There is no right answer in fashion. If skirts and dresses are more your thing, find a way to tailor that style to the weather. If you like a more androgynous look, don’t be afraid to peruse the men’s section.
Confidence is key, so find a style that makes you feel like a million bucks and strut your stuff.
Take a look at how these Scarlette Magazine members describe and embrace their own personal aesthetics.
Katelyn’s Personal Aesthetic
“Vintage and timeless” is the way Katelyn Wescott describes her aesthetic.
She said she prefers hues of black, red, pink, and blue and the word sustainability carries a lot of weight for Wescott, as she finds it highly important to purchase second-hand pieces.
Another bonus of buying second-hand pieces from thrift stores and vintage shops is the uniqueness, said Wescott.
“I’ve always loved the idea of owning pieces that no one else has,” Wescott said.
Her inspiration for her style stems from movies, said Wescott. Specifically, she loves Kat Stratford’s style from the 1999 film, “10 Things I Hate About You.”
Wescott integrates midi skirts, flare pants and loose tops into her wardrobe. These articles of clothing are very representative of Kat Stratford.
Although Wescott described her style as timeless, she said she believes aesthetics can be fluid, meaning not one person is limited to only one aesthetic.
While Wescott said she centralizes her theme around a vintage look, she always chooses looks that represent her and give her confidence.
Cherod’s Personal Aesthtetic
Neutral browns and greens mark Cherod Bowens’ style. He said denim is his go-to pant, so any washed blue works perfectly for him.
Designers such as Jacquemus, Issey Miyake and Aimé Leon, Bowens’ said, inspire his streetwear and contemporary minimalism style.
Bowens’ personal aesthetic is something he said he grew into.
“As I got more comfortable in my skin, I began to explore colors that complimented my natural look and it took off from there,” Bowens said.
Denim is a staple in Cherod’s closet. Anything from washed to fitted jeans piques his interest. However, pleated loose-fitting washed jeans, he said, are his favorite.
“I have evolved deeper into the intention of my aesthetic,” Bowens said.
Bowens remarked on the fluidity of aesthetics, saying they affirm the flexibility that one’s style can have. He also reflected on how his style was primarily monochrome but has transitioned into a classy, streetwear look as he’s gotten older.
Bowens emphasized how important it is to feel confident in his own skin and choose clothing accordingly.
My Personal Aesthetic
Whenever someone sees me, I want their immediate thought to be, “She dresses well.” This has caused me to adopt a posh and professional attire.
My closet consists mostly of dresses and skirts, with a few graphic tees and tank tops to balance it out.
I am a big fan of patterns, but only when they suit my skin tone. I usually go for cheetah print, stripes, polka dots and houndstooth.
The biggest contributing factor to my wardrobe is accessories. I pride myself on my jewelry collection, as I always try to find unique pieces that can serve as an accent to my look.
My inspiration comes from early 2000s movies, including “Legally Blonde,” “13 Going On 30,” and “Cheetah Girls,” and pink is a common motif in my wardrobe.
When I want to sport a casual look, my go-to outfit is one of my monotone Juicy Couture jogging suit sets. Pairing that with my cheetah print vans and big earrings has become one of my most worn looks.
Aesthetics are always changing, and I think it is incredibly limiting for one person to only stick to one aesthetic.
My aesthetic has evolved drastically over the years, and I know there will be another aesthetic change in the near future.
My goal every day is to feel my best, and I feel my best when I look my best. Fortunately, my current aesthetic makes me feel like a million bucks every single day.